Companies Use _____ To Coordinate Their Messages Through Every Promotional Vehicle.

ACTIVITY #1

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EXERCISE A

1 Subsidiary —–e) a company which is at least half-owned by another company

2 Factory/plant ——–h) a large building or group of buildings where goods are made (using machinery)

3 Call center ——-— a) an office where people answer questions and make sales over the phone

4 Service center ——–– d) a place where faulty products are mended

5 Headquarters ———-–f) the main office or building of a company

6 Distribution center ——–b) A building from which goods or supplies are sent to factories, shops and customers

7 Warehouse ———–- g) a building for storing goods in large quantities

8 Outlet ————— c) a place through which products are sold

EXERCISE B

* Stock levels have been low for two weeks now.—-> Warehouse

* Why do we always have to check with the pairing company before making decisions? ——–> Subsidiary

* Yes, that's fine. If you could just hold on a minute, I'll need to transfer you to a supervisor ——–> Call Center

* We need to deliver this consignment on Friday.—————> Distribution Center

* The production line is operating at full capacity.—————–> Factory / plant

* Can you e-mail head office as soon as possible and find out about the designs for the new window displays.——————> Headquarters

* I am afraid all our engineers are out working on repairs at the moment.—————> Service Center

PAGE 38-39

SUCCES CAN BY A GAME WITH MANY PLAYERS

BY SARAH MURRAY

EXERCISE A

According with paragraph 1, I think that the best definition for PERKS is:

a)happiness and confidence in the workplace

EXERCISE B

4- the Google's objective is to make its workplace feel fun.

5-Intellectual challenge and interesting of staff

6-intellectual activity and independence as a policy

7-Have goals clear and keep the learning

EXERCISE C

1 Google promotes the idea of staff getting together.

………………………………………………….True

2 Every month, managers get money to build teamwork or reward staff.

…………………………False

3 Ninety per cent of Google Italy workers thought it was a friendly place to work

………………False

4 The furniture in Google offices is different to that in most offices.

………………………………….True

5 The work is challenging, and you need a university degree to work there

……………………….True

6 Employees know what their objectives are and have the freedom to achieve them

…………..True

7 Employees have the opportunity to listen to well-known or important authors.

………………….True

PAGE 40

EXERCISE A

Which four areas does 8002 & Co look at when analysing a company's organisation?

1-Formal organization

2-The decision rights

3-The information flows

4-The incentives

EXERCISE B

1 What do you need to answer on the website orgdna.com?

They have a survey tool

2 What are your answers compared to?

They compare the answer with foty thousand other executives

3 What can the comparison recognise?

we can recognize patterns

4 How does Booz & Co analyse a company in more depth?

They organise workshops with all executives into particular aspects

EXERCISE C

1 How was the American company organised?

The global american company was organised by function

2 What did Manufacturing and Marketing do?

manufacturing had responsibility for all the plants around the world, marketing all the brands in every country

3 What was the company not very good at?

at responding to the local markets.

4 How did the consultants want to change the organisation?

They want to move the geographically organization.

EXERCISE D

We did a lot of looking at how the business . operated .' . where products were. made . . . . . where they were . .shipped …..J . how competitors were . organised . .• . And we also had to spend a lot of time thinking about whether we needed …. regional ..organization . . : or whether every single business unit would report back to the . . . . headquarters . . er in the US.

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EXERCISE A

Track 27- d)Greeting someone and talking about the past / changes

Track 28 – c) Introducing yourself and giving information about your company

Track 29 – b) Introducing another person

EXERCISE B

1) Which of these expressions do you hear?

a) Nice to see you again.: ok ………………………… e) I changed my job last year.:ok

b) Fine. thanks. :ok …………………………………….. d) How about you? :ok

f) I'm in banking now.:ok

2) Who is Head of Marketing? - Alex

3) Who now works in Finance? - Maria

EXERCISE C

Bob Danvers

Company ...........

Activity ...............

Karin Schmidt

Company ............

Activity ...............

EXERCISE D

Bob : Well, we're basically an Outsourcing ' business. We supply companies and organisations with various services including IT, office equipment ', travel and even cleaning services.

Karin : I see. And is it a new company?

Bob : No, we're well established. The company was founded .' in the mid-1980s, and we've been growing rapidly ever since. It's organised into four .......... We have over 7,000 employees ' ; we've got our headquarters ' in London and office ' in New York, Cape Town and Sydney - so we're pretty big.

ACTIVITY # 2

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EXCERCISE A

Newspapers are one example of an advertising medium. Can you think of others?

Radio, Internet, Tv, Press.

EXCERCISE B

Look at these words. Label each word 1 for 'advertising media', 2 for'methods of advertising' or 3 for 'verbs to do with advertising'.

Advertorials ........................ 2 Endorse ......................... 2 Point-of-sale ................... 1

Sponsor ............................... 3 banner ads ................... 2 Exhibitions ...................... 1

pop-ups ............................... 1 sponsorship ................. 2 billboards (AmE)/ ........... 1

free samples ...................... 2 posters .......................... 2 Target .............................. 2

hoardings (BrE) ................. 1 Internet ........................ 1 press ............................... 1

television .......................... 1 cinema .......................... 1 leaflets/flyers ..................1

product placement ........... 2 viral advertising .......... 2 commercials ...................2

Outdoor advertising ......... 2 radio .............................. 1 communicate ................ 3

Place .................................. 3 Run .............................. 3

EXCERCISE D

Which of the methods do you connect to which media?

EXAMPLE:

Television - commercials

internet - viral advertising
point fo sale - free samples
Exhibitions - endorse
outdoor advertising - leaftles / flyers
press - banner ads
cinema - product placement
pop pus - billboards
radio - comunicate

EXCERCISE E

Choose the most suitable words to complete these sentences_

1 A lot of cosmetics companies give away free samples so that customers can try the product before they buy.

2 Advertising companies spend a lot of money on creating clever slogans that are short and memorable, such as the message for Nike: 'Just do it'.

3 Celebrity endorsement is a technique that is very popular in advertising at the moment.

4 If news about a product comes to you by word of the press the Internet, someone tells you about it rather than you seeing an advert.

5 Many companies use post and electronic mailshots because they can target a particular group of consumers all at the same time.

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EXCERCISE A

A publicity stunt ---------------------------- This is a singular countable noun

A team of skydivers --------------------------- This is a singular countable noun

An entire 3 minute 20 second break -------- For introduce new information

A live skydiving jump ------------------------- Use a before of consonants

EXCERCISE B

In the first two paragraphs of the article, which specific examples of the following are referred to?

A live advertising

EXCERCISE C

The Knowledge of advertising code of practice is vital to those wishing to work in the advertising industry.
We want to film a TV commercial in Russia.
The 'Think small' Volkswagen Beetle advert was one of most successful advertising campaigns of 20th century.
The Four major brands - AOL, Yahoo!, Freeserve and BT - all achieve awareness of over 40% amongst UK adult population.
The Next year, I am going to work for an advertising agency in USA.